Freefarm is proud to have produced all the music and sound design for this mammoth rebranding of MTV international for an audience of up to 500 million viewers!

The sound design plays a key part in the branding, a unique MTV 'pulse' runs
through all idents and promos - the content reacting and dancing along.

Created in collaboration with Roberto Bagatti - Creative Director of MTV World Design Studio Milano and Dylan Griffith - Creative Director of MTV North.

Creative Director / Designer - Matt Pyke
Sound Design & Music - Simon Pyke / Freefarm
Producer - Philip Ward
Designer - Rick Smith
Research & Development - Sandersonbob

Creative Direction – MTV WDS Milan & Universal Everything

Audio - Simon Pyke/Freefarm

Creative Direction – MTV WDS Milan / Universal Everything
Concept and Directed - Matt Pyke / Universal Everything
Co Directed - We love our work
Studio location - Studio Umsjatka/Amsterdam, The Netherlands
Audio - Simon Pyke/FreeFarm

Creative Direction – MTV WDS Milan / Universal Everything
Concept and Directed - Matt Pyke / Universal Everything
Co Directed and live action direction - UFO LABEL
Location – Paris
Audio - Simon Pyke / Freefarm

Creative Direction – MTV WDS Milan / Universal Everything
Concept – Matt Pyke / Universal Everything
Co Directed - Matt Pyke / Universal Everything and Realise Studio
Live action director - Jack Laurance
Edited and post production - Matt Pyke / Universal Everything
Dancer - Robert Gregg
Location - Q-Park, Sheffield UK
Audio - Simon Pyke / Freefarm

Creative Direction – MTV WDS Milan / Universal Everything
Concept and Directed – Matt Pyke / Universal Everything
Co Directed – Realise Studio
Production locations – Sheffield / London
Audio – Simon Pyke / Freefarm

Creative Direction – MTV WDS Milan / Universal Everything
Concept – MTV WDS Milan / Universal Everything
Directed – Matt Pyke/Universal Everything
Director of photography – Johnny Carr
Character design and co direction – TADO
Animation co direction – UFO LABEL
Edited and styled – Matt Pyke / Universal Everything
Model – Sophie Roach
Studio location – Batley, UK
Audio – Simon Pyke / Freefarm

Creative Direction – MTV WDS Milan / Universal Everything
Concept – Matt Pyke / Universal Everything
Co Directed – Matt Pyke / Universal Everything and Ark
Edited and post production – Matt Pyke / Universal Everything
Production location – Sheffield, UK
Audio – Simon Pyke / Freefarm