Working alongside Universal Everything, I was commissioned to create the audio identity of this substantial branding project for an audience of 500 million viewers. It represented a fascinating challenge for me as every ident was required to fit the same tempo and based around a central rhythm which I developed to compliment the newly created pulsing logo. I was required to span a huge range of genres and styles within these limitations, which I believe resulted in one of the most diverse projects I've had the pleasure to work on.