Collective Behaviour is inspired by collective energy and collaboration, where many elements come together to co-create something new.

The film's geometric elements are inspired by Hyundai’s Pixel Design language. These dynamic elements come together, forming spheres that playfully move and transform into spinning forms. As these forms break apart, they create endless colourful, moving pixels – filling the screens with energy in an expression of infinite possibilities.

These two artworks continue our longstanding collaboration with Hyundai Motorstudio, following commissions for video walls and installations at Motorstudios in Beijing, Goyang and Seoul.