I worked on soundtracking this epic installation under the direction of film composer Hans Zimmer and BMW’s Renzo Vitale. Using the existing sound design from the BMW i series as a seed we worked on a series of pieces which needed to work together in the same space; ‘calm‘, ‘confidence‘, ‘joy’ and ‘surreal‘. Each piece was required to work both in isolation and in combination with each other. The space utilised a highly directional sound system, but also needed to provide a cohesive experience for visitors.

Dimensions of Real is an immersive, interactive exploration of automotive forms and emotions. A series of four experiences interpret and conceptualise key elements of the BMW design ethos. It starts with the one-dimensional ‘Calm’, where the vehicle is formed through the stillness of the visitor. ‘Confidence’ moves into 2D, revealing sections of the form as the visitor follows a linear path. ‘Joy’ brings in a third dimension, as the environment amplifies free movement and expression. Finally, ‘Surreal’ plays with space, time and memory within an immersive mirrored space.

Dimensions of Real conceptualises shapes, colours and sounds of car design, reimagining and remixing them through a generative system. Going beyond cinema resolution, it’s an ambient, intimate and intuitive realtime experience. The effect is otherworldly, contemplative, and subtly different for each visitor.

First exhibited at the Consumer Electronics Show (CES) 2022.