Nelonen Audio Branding
I jumped at the chance to work with Proud Creative on this substantial project for Nelonen, one of the main domestic TV channels in Finland. I was required to create both the sound identity for the new logo animations, and soundtrack a series of beautiful idents directed by the acclaimed Finnish film director Dome Karukoski.
I was challenged to create not only a diverse but cohesive set of soundtracks, but also to reference the channels existing mnemonic which I weaved into many of the elements. Composing to the subtle changes of expressions within the idents was a fascinating process, underlining the power music has to influence and enhance our perception of human emotions.
Press
Credits
Sound Design and Music: Simon Pyke / Freefarm
Creative Direction & Production: Proud Creative
Ident Director: Dome Karukoski